Cocktailism is a movement that embodies a creative, vibrant, and immersive experience for cocktail enthusiasts, to be able to witness the artistry in craftsmanship and mixology in action. Combining the bar and art gallery experience, Cocktailism elevates cocktail mixing into a full performance of art in motion. Cocktailism celebrates creativity and craftsmanship which will transcend traditional boundaries and become a captivating experience.

Cocktailism encourages the mixologist to experiment with unconventional ingredients, flavors and presentation techniques, redefining what is traditional. The end result is a cocktail that is visually stunning and a multi-sensory experience. Cocktailism emphasizes the importance of storytelling and the narrative behind cocktail creation. Influences come from the worlds of literature, theater, film, or anywhere where storytelling is central. By using cocktails with narratives, mixologists can create a deeper connection between the drinker and the experience. Cocktailism also draws inspiration from diverse cultural heritages, marrying traditional ingredients, techniques and flavors from different regions around the world. This fusion of cultural influences adds depth and richness to today's mixology experience.